How Chicago Works: Creating quality media – with one hand tied behind your back and your foot on fire!
Changing Federal Regulations for Broadcast Technology
Given our lifestyles, do only quantity and speed matter? How do you compete with Disney, YouTube, and the Alzheimer’s Association with one hand tied behind your back and your foot on fire? Executive Vice President and CFO Reese Marcusson will present to the BAA on the changing media landscape. His talk will include topics such as the switch to digital television, addressing the needs of a diverse community, the importance and challenges of varied revenue streams, the movement beyond broadcasting to public service media and competing as a nonprofit vs. publicly traded media companies. WTTW11 is one of the most watched public TV stations in the country and one of the area’s largest cultural institutions, reaching over 1.5 million households weekly. 98.7WFMT provides the broadest selection of classical and fine arts programming in the country, and it’s stream is available worldwide via wfmt.com.
Immediately preceding the lecture, join us for a 30-minute tour of the studios where you’ll visit the Chicago Tonight and Soundstage studios.
| Topic: | Changing Federal Regulations for Broadcast Technology |
| Keynote: | Reese Marcusson, Executive Vice President and Chief Financial Officer of Window to the World Communications, Inc. |
| Tour Venue: | WTTW, Channel 11 |
| Presentation Venue: | Window to the World Communications, Inc. |
| Date/Time: | Thursday, October 2, 2008, 5:45 p.m. |
| Address: | 5400 North St. Louis Avenue Chicago, IL 60625, free parking in company lot |
Agenda :
5:45 p.m. - Guests arrive and are welcomed by Business Alumni Association members and CBA staff
6 - 6:30 p.m. - 2-3 concurrent tours of WTTW studios by WTTW staff, convening in Studio A
6:45 - 7:15 p.m. - Presentation by WTTW CFO in Studio A
7:15 - 7:45 p.m. - Q&A with BAA guests and WTTW CFO in Studio A
7:45 - 8:15 p.m. - Social and networking reception catered by Chef Eric Paul of AlterEatgo in Studio A
Public Transportation Travel Information :
If coming from UIC and traveling to WTTW's studios via CTA: take the CTA Blue Line toward O’Hare. Exit at Belmont and take the CTA BUS # 82 KIMBALL HOMAN NORTHBOUND. Exit at BALMORAL & KIMBALL. Walk 0.1 miles west on Balmoral to the WTTW studios at 5400 N. St. Louis Avenue.
Registration :
The cost to attend the event is $40 per person. Please register here or contact Tony Padgett in the CBA Office of Development by phone at (312) 413-8919 or e-mail at padgetta@uic.edu or asfield@uic.edu to RSVP or get additional information about the series.
The “How Chicago Works” event series is co-sponsored by the University of Illinois at Chicago's Business Alumni Association and the Liautaud Graduate School of Business.
